Design Blog

Translated by Silvia — To Steve Jobs’ “Thinnovation”, Lenovo replies with “The art of thin”…

Lenovo’s new online advertisement campaign for the ThinkPad X300, the latest gem of ultracompact and ultralight technology that has been making the world of cyber frequent travellers buzz is decidedly not excluding any blows.

The ultraportable computer without compromise has launched an official and direct comparison, that is very, extremely fierce, against Apple’s MacBook Air, its number one contender: “No compromise” and “Everything else is just hot air” (related to the fact that the X300 doesn’t get as warm as the MacBook Air) are indeed the latest battle cries coming from Lenovo (see the picture below).

In the cut you will find the official comparison released by Lenovo where you can see how the 2 thinnest and lightest portable computers in the world are different, and choose the one which suits your needs best in case you were thinking about it.

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