Design Blog

Translated by Silvia — Surfing around the Internet yesterday looking for solutions for sustainable furnishings, we fell upon FLEXIBLE LOVE. We immediately liked the name and, indeed, it sums up in two words the philosophy which hides behind this project. It is, in fact, a fantastic example of social, ecological and philanthropic design that manages to mix concrete utility and love for the environment and for others.

It is born from a very simple but effective concept: a flexible chair that uses fully the structural properties of honeycomb, applied to the working of an accordion. An incredible result of extensibility, resistance and rigidity, considering that the material used is nothing more than… paper!

A myriad of used sheets of paper that are recuperated, recycled and reused in a completely new way by the new Taiwanese designer Chishen Chiu for an extendible chair that can also be compact and multiform to host anywhere from 1 to 16 people! A group of good friends, a soccer team, a school class…

Take a look at the 2 videos and the images you will find below and in the cut.

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Translated by Silvia — Here’s a new episode of extremely creative Street Marketing courtesy of the biggest Swedish Furniture giant: after having revolutionized the benches, telephone booths and bus stops in New York (see link below) this time the strategic novelty was thought out to penetrate the Country of the Rising Sun and involves nothing less than a monorail train, completely redone inside and out to travel in perfect IKEA style, spreading the latest colourful collection of fabrics and furnishings of the Swedish house for the launch of the new Japanese store.

The train will circulate until May 16^th and connects Kobe in Japan to the man-made Port Island on which the new dealer, inaugurated on April 14^th, was constructed. It is most certainly a clamorous advertising strategy, totally in sync with the Swedish giant’s idea that all revolves around home, the most important place in the world. IKEA wants to communicate that through the furnishing giant, home can be recreated anywhere, even on a moving train. Indeed, one cannot negate that its products transmit a strong sense of domesticity and that its democratic design is really a contemporary phenomenon of indisputable success.

All images of the train on the link below.

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