Design Blog

Translated by Silvia — Here’s a new episode of extremely creative Street Marketing courtesy of the biggest Swedish Furniture giant: after having revolutionized the benches, telephone booths and bus stops in New York (see link below) this time the strategic novelty was thought out to penetrate the Country of the Rising Sun and involves nothing less than a monorail train, completely redone inside and out to travel in perfect IKEA style, spreading the latest colourful collection of fabrics and furnishings of the Swedish house for the launch of the new Japanese store.

The train will circulate until May 16^th and connects Kobe in Japan to the man-made Port Island on which the new dealer, inaugurated on April 14^th, was constructed. It is most certainly a clamorous advertising strategy, totally in sync with the Swedish giant’s idea that all revolves around home, the most important place in the world. IKEA wants to communicate that through the furnishing giant, home can be recreated anywhere, even on a moving train. Indeed, one cannot negate that its products transmit a strong sense of domesticity and that its democratic design is really a contemporary phenomenon of indisputable success.

All images of the train on the link below.

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Translated by Silvia — If restricted domestic spaces are the new indisputable trend, it doesn’t mean that we must say goodbye to the conviviality that us Mediterraneans are famous for, nor must we wave goodbye to good design.

Indeed, the designer’s creativity helps us with practical suggestions so that we need not deprive ourselves from the pleasure of a nice little dinner between good friends for the well-being of our spirit and sharing instinct… since 1953, year in which the Danish Hans Olsen designed the first of 5 “1 table+4 chairs” solutions to which this post is dedicated and of which you can see more pictures in the cut below.

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