Design Blog

I don’t like wearing watches (and am thus often late!), but I really like this one: LED Watch is simple, clear and elegant.

Designed by the Japanese Hiranao Tsuboi and prized at the Tokyo Design Week 2008, this digital gem is perfectly functional and will soon be on the production line, according to the Japanese studio. What do you think?

+ 100%

[via Inspire me, now!]

Translated by Silvia — Here’s a new episode of extremely creative Street Marketing courtesy of the biggest Swedish Furniture giant: after having revolutionized the benches, telephone booths and bus stops in New York (see link below) this time the strategic novelty was thought out to penetrate the Country of the Rising Sun and involves nothing less than a monorail train, completely redone inside and out to travel in perfect IKEA style, spreading the latest colourful collection of fabrics and furnishings of the Swedish house for the launch of the new Japanese store.

The train will circulate until May 16^th and connects Kobe in Japan to the man-made Port Island on which the new dealer, inaugurated on April 14^th, was constructed. It is most certainly a clamorous advertising strategy, totally in sync with the Swedish giant’s idea that all revolves around home, the most important place in the world. IKEA wants to communicate that through the furnishing giant, home can be recreated anywhere, even on a moving train. Indeed, one cannot negate that its products transmit a strong sense of domesticity and that its democratic design is really a contemporary phenomenon of indisputable success.

All images of the train on the link below.

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